"How often can you post to your blog?" is a very popular question, to which there is no right or wrong answer. Twice a month? Twice Freddy Wexler ? Twice a day? Just one single time a day?
You'll find a lot of different blog posts promoting different scheduling for blog posts. Many of them recommend posting once or twice per week, maximum. Here's my take on the issue - both blog posting schedules that matter, and to what types of blogs they are applicable.Understanding Posting Schedules
First of all, you need understand that there is absolutely no right/wrong answer for this question, as I've already stated. Different timings may or might not work for various kinds of blogs.
The following advice isn't something that I really believe works for each blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it is a myth that readers will be annoyed in the event that you update your blog daily. It's simply a myth, without real evidence to back it up. One of my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It gives me more information when compared to a month of Sundays of autoresponder messages from any other blog.
That said, users also don't mind if you post only once a week. Truth be told, readers are only seeking to see how they can benefit from your blog - that's virtually the only reason why they're there and why they signed up to your e-mail list (unless they are friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times EACH DAY
Oooh! I feel I'm going to provoke quite a bit of controversy with this one, aren't I?
But yes - I really believe that posting multiple times per day can be good for blogs. If for reasons uknown you're not available to post multiple times a day, then you should make an effort to post at least one time a day. For pretty much 95% of people scanning this post, that's what you should be doing.
You should definitely post this often in the event that you run one of the following blogs, or engage in among the following business strategies.
Informational/Tips Blogs
Take this blog for instance - it deals mainly with blogging, Internet marketing, and SEO tips. Quite simply, it provides valuable information to those that read this website regularly.
To be branded as an authority in your niche, your site needs to have just as much helpful, quality content on it. If that means posting 3-5 times a day, go ahead.
Most blogs on the web (including yours) will belong to this category.
Personal Blogs
Let's face it - personal blogs usually don't get much traffic. The prior rule about readers coming solely for personal benefit once more applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) A fantastic writer who can hold people spellbound.
Chances are, you're not either. But let's just suppose that you decide to go on and take up a personal blog regardless. You ought to be posting once each day.
For some personal blogs, I wouldn't recommend more often than once each day (because hey - people like to have a little time to think about themselves, and not just you).
However, once each day is usually necessary, if you wish any sort of traffic. For the reason that that the people who do follow and read your site regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are specific benefits you obtain from posting daily that you will not get in the event that you post less often.
Search Engine Optimization
Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content frequently throughout the day.
When you publish a new post, Google is automatically notified. Eventually, their spiders are certain to get to crawling your pages and ranking them.
If they are notified quite often, that means you blog often. In the event that you blog often, that means your blog is active and regularly providing content to your readers.
Take a look at the site here said, this can not be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day imply that you'll automatically be promoted to the top 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in two months flat.
What he basically did was outsource cheap content writing jobs to freelance writers. He hired a lot of 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only one of his internet sites.
Let's take another example. An excellent friend of mine, for whom I recently guest posted, includes a prestigious Alexa rank of 44K, amassing a total of 14,000 page views each day.
He posts at the least three times a day. And it's really taken him a measly two years to be at where he is right now.
That's pretty good, if you ask me.
ALTERNATIVELY...
However, this rule doesn't connect with all sorts of blogs. In fact, posting multiple times a day, as well as once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, After all blogs that belong to already established, offline companies - Wal-Mart, for instance. These types of blogs should not - I repeat, should not post more than twice a week (and really, once weekly is all you have to be doing).
Why?
Simply because those types of blogs aren't designed to be updated regularly. Most of the time, they're simply about discounts, or business news.
They have no dependence on SEO (unless it's a local service people actually search for online). In essence, it's just a front that says "we're online too".
Do You Have Something Worthwhile To Say?
You have something worthwhile to state? Something that will actually help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether you need to blog everyday, then blog if you have something to say.
However, try to maintain some sort of consistency. If you get sudden post inspirations, then go on and write the blog posts, but don't publish them - yet.